Email Newsletters
Looking for a way to keep in touch with your customer base?
Web Man Walking now provides a tailored email newsletter design and distribution service. This is the perfect tool to keep in touch with your customer base and stimulate demand for your products and services. The main benefits of running an email newsletter include:
- get more customers by increasing your brand exposure and awareness
- increase repeat purchasing by increasing loyalty and awareness of your offers and services
- increase your referrals by letting customers pass on your articles and links
- direct more traffic to the right places on your website
- learn what types of information interest your readers through tracking and reporting
The email newsletter service from Web Man Walking, is flexible, measurable and most importantly low cost.
If you would like to see more example newsletters and the impressive reports that are available, or even drive your sales then get in touch.
Features and Benefits of using Web Man Walking?
- No nasty templates or design restrictions
- Unlike other email marketing systems, Web Man Walking gives you complete creative control over the design and structure of your email Newsletters. Web Man Walking stores your Newsletter and any related images, etc on our server and all image references are automatically converted, ensuring your Newsletter looks perfect for every recipient, every time.
- Send your Newsletters in any format
- We can send your Newsletters as HTML, text and HTML and text-only.
- Personalise the content for each recipient
- Personalisation can be a great way to improve the response rates for your Newsletter and achieve a one-to-one relationship with each recipient, e.g. first name, last name, email address, etc for each recipient. You can even provide fallback values if that field is empty, meaning your Newsletter won't look bad, even if your subscriber list does.
- Schedule a Newsletter for delivery in any time zone
- No matter where in the world your recipients are located, you can easily schedule the delivery of your Newsletters in their time zones. Scheduled deliveries can be targeted down to 5 minute intervals, ensuring your Newsletter is sent at the optimal time. Once your Newsletter is delivered, we can send you a confirmation message.
- Powerful, attractive reports on every aspect of each Newsletter
- Web Man Walking provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every Newsletter you send. This includes a Newsletter Snapshot featuring the open, click-through, unsubscribe and bounce rates for the Newsletter as well as the following drill down reports:
- Recipient Activity Report - See which recipients opened, did not open, clicked links and unsubscribed from this Newsletter.
- Link Activity Report - Find out how popular each link in your Newsletter was and who clicked each link.
- Opens Over Time - Track the open activity over time for the entire Newsletter down to each minute.
- Unsubscribes Over Time - Track the number of recipients who unsubscribed from the Newsletter over time.
- Recipient Bounce Activity - See which subscribers did not receive the Newsletter and why.
- Bounces Over Time Report - Track the bounce activity over time for the entire Newsletter down to each minute.
- Forward to a Friend Activity Report - Track which recipients forwarded your Newsletter and who they forwarded to.
- Automatic subscribe and unsubscribe
- One of the best ways to grow your subscriber list is to add a subscribe form to your web site. You can also create an unsubscribe form. When a subscriber completes this form, they will be instantly removed from that subscriber list.
- Add your own custom fields for each list
- You can easily extend lists to capture anything and everything you're after. Whether it's address, phone number or anything else you can think of, we've got you covered. Not only that, but you can easily personalise your emails with any of the custom data you've captured.
- Previous Newsletters
- You can have access to previous Newsletters so that they can be linked on your website. This is a good way of convincing new subscribers to join your email list.
- Delivery
- Email deliverability is an incredibly important part of email marketing. There's nothing more frustrating than spending days designing the perfect Newsletter only for it to end up being flagged as SPAM and never read. To minimize the chances of this happening, we've taken the following measures:
- Our delivery servers have been white listed by major ISP's.
- Our team monitor blacklists daily. If a server is ever listed, we remove it from the cluster immediately and resolve the issue on behalf of our customers.
- Until a customer has been approved, every large Newsletter is reviewed by our team before it can be delivered. Any spammy Newsletters are removed and the account closed immediately.
- Our team verifies all large lists that are imported and ensures they comply with our strict permission policy.
- Every email sent using our software contains a single click unsubscribe link.
- Our abuse email account is monitored closely and every complaint is followed up promptly. Our software is directly integrated into abuse complaint systems for some large ISP's. If a sender receives an unacceptable number of complaints their account is terminated.
If you would like to see more example newsletters and the impressive reports that are available, or even drive your sales then get in touch.